The doomed Bush-McCain legacy.

Framing is an important element of communication.

If I was writing scripts for the current Dems in Denver convention, I think I'd using a phrase like "The doomed Bush-McCain legacy" to describe what is in opposition to Obama.

Obviously it frames McCain and Bush together, but also frames McCain's possible loss in November as a foregone conclusion, rooted in what are generally accepted as Bush's failed policies.

It's sort of like: Because Bush didn't fit, McCain ain't it.

McKinsey on Enterprise 2.0

Services (transactional) above wikis blogs, videos
Internal above external.
Asia & Europe above NA.