Google automates creativity with Google Sets

Writing is output, and you need to load up your brain with ideas every so often or your output begins to look like bad copies of your previous output; like the dumber cc's of Michael Keaton in Multiplicity.

I'm a writer and my tool box is a set of bookmarks I drag around from computer to computer, browser to browser. I think I use rhymezone, onelook and a list of idioms the most.

But the ever innovative Google Labs -- in which 1000 PhD's are locked deep within Cheyenne Mountain for 18 months at a time to develop world-changing web tools -- has released a new tool called Google Sets.

It's simple: you think of a few concepts and let Google Sets derive common themes between the concepts. They should have called it Google Triangulation; either way, it does some of the creative thinking for you.

Pink Floyd vigorously defending the introduction of electronics into their music; Geddy Lee had a trite saying about that. In both cases the view was that electronic instruments don't replace the creative process; they're just new tools for a musician to work with.

But I think Google Sets, etc., perhaps does replace a bit of thinking. It obfuscates derivation, but doesn't filter it through the mind. Okay, so is filtered derivation creativity? I think this just got a bit too philosophical.

Google Sets: makes it darn easy to come up with stuff!

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